Victory for Dame Anna Wintour in the battle for British Vogue as Chioma Nnadi is made head of the magazine… but she will not have the title of editor
- Chioma Nnadi will replace Edward Enninful , the current outgoing editor in chief
- She will be the first black woman to hold the job but will have a different title
The new head of British Vogue will not have the title of editor for the first time, sparking fears the magazine has been downgraded.
Chioma Nnadi will replace Edward Enninful, the outgoing editor in chief, publisher Conde Nast announced yesterday.
She will be the first black woman to hold the job. But London-born Nnadi, 44, who is currently the editor of the fashion magazine’s US website, will only have the title of head of editorial content.
The change may be seen by some as a downgrading of British Vogue, which first hit newstands more than a century ago, and indicates the growing control of executive Dame Anna Wintour.
In 2020 Dame Anna, 73, the editor-in-chief of US Vogue, was given control over global editorial operations.
Fashion industry insiders have claimed the restructuring resulted in departures at Vogue’s international editions and the appointment of new editorial heads with less local profiles.
A Conde Nast source yesterday said: ‘Editorial leads across all markets and titles have had the ‘Head of Editorial Content’ title since 2020, when we undertook a global editorial transformation on brands.’ Ms Nnadi said she was ‘honoured’ by the appointment.
Born to a Swiss-German nurse mother and a Nigerian father who came to the UK to study in the 1960s, Ms Nnadi began her career on the features desk of the Evening Standard before moving to New York to write for Trace, an independent style magazine.
She then worked at music publication Fader. She joined Vogue as a writer in 2010 before becoming fashion news director and then Vogue.com editor.
Ms Nnadi will begin her new role on October 9 and will be based in London. Mr Enninful, 51, announced in June he was leaving the post after six years.
A source told the Mail last week: ‘One of the big differences between Edward and Anna was that he wanted to make the magazine gender neutral, whereas Anna was adamant it would always be a woman’s magazine.’ Mr Enninful said yesterday that Ms Nnadi had ‘real vision’.