- Viral tweet discussed the difficulties of dressing trendy in your 30s
- It sparked a conversation about why fashion is aimed at 20-somethings
- Commenters complained there were no fun, youthful options from cool brands
A furious debate about fashion has called into question whether 30-somethings are being cut out of trends – after a viral tweet highlighted the difficulties of finding any ‘fun and interesting’ clothing once you pass your 20s.
US-based account Cartoons Hate Her tweeted: ‘I generally like being 34, but what bugs me is that fun/interesting fashion seems exclusively targeted to women in their 20s, who mostly can’t even afford it.’
‘Like in a best case scenario you get five years to buy the most fun clothes and then you’re sent to the Ann Taylor ranch?’ the X account continued.
The tweet led to plenty of women in their 30s and over bemoaning the lack of choices as well as suggesting chic, accessible options.
‘Ann Taylor, Chico’s, and The Limited are where women’s dreams of vibrant yet age-appropriate fashions go to die’ was one popular joke in response to the tweet.
Escaping the ranch! Here’s where to shop for trends instead
- Abercrombie & Fitch
- Farm Rio
- Lisa Says Gah!
- Baum und Pferdgarten
One follower shared a story about venturing to Target and buying a Wild Fable crop top, from the junior’s line at the big box store. ‘I asked a Target employee why it had a security sensor and she said “well, that brand generally attracts a……younger crowd.”‘
‘I’m 55 and just bought a Wild Fable mesh overlay dress. Go us!’ a fellow commenter celebrated as another questioned: ‘Did you just fall over dead right there in the aisle, because I would have.’
Other people agreed that it was difficult shopping for clothes that weren’t super youthful but still have some pizazz. ‘My wife has a similar complaint. She finds there’s a big gap between the midriff baring clothes targeted at 22-year-olds and the “mature” stores that seem to target women in their 60s,’ another tweet read.
The original content creator added, ‘Technically there are some stores that I think are 30s coded but to me they seem super boring and only good for basic stuff,’ naming Everland and Aritzia for basics.
Others said you can still dress exactly how you want, with one encouraging, ‘You don’t have to go to the ranch!’
They continued, ‘I’m thirty three and have a sense of style that’s interesting and cool and also not trapped in the trend cycle that people associate with 20-year-olds. The best dressed women I know are late thirties or older!’
‘I keep reminding myself Fran Drescher was in her late 30s during her fashion era!’ another person wrote, referencing the Nanny star, who has been going viral on TikTok lately for her bold, inventive outfits on the ’90s sitcom.
‘In the words of the magnificent Gilda Radner, I base most of my fashion sense on what doesn’t itch,’ another X user commented, with others weighing in that they’re struggling to find clothes while looking for longer hems and shirts that cover their belly button.
Some people were simply confused by the current style, with one musing, ‘I feel very perplexed by the short hemlines on $400 cocktail dresses for this reason,’ and one social media user called out Australian brand Zimmerman for having $700 dresses with ‘all these cutouts,’ tweeting: ‘I don’t know where the youth money is coming from.’
An X user wondered: ‘How big is this market? Like outside of a couple major cities, are there 34-year-old women that would be interested and not peer pressured to dress differently?’
They said they were ‘genuinely curious,’ and that living in a major city ’34-year-old women are still 26 if they have the face and lean body for it.’
It’s especially confusing for elder millennials as styles from their childhood are on the rise, with Gen Z fashionistas wearing low-rise jeans, bucket hats, and cargo pants again. Some of the confusion is due to the pandemic skip, as millennials emerged from Covid lockdown to find they were no longer setting the trends, and instead their skinny jeans and booties were considered completely uncool.
One person described the ‘current 20 something fashion’ as ‘rehashing the worst of the 80s and ’90s,’ calling it ‘such a disservice to young ladies.’
They wrote, ‘I inwardly cringe every time I see it,’ as another quipped, ‘Everyone looks like they’re wearing my thrift store donations from around 2006.’
Followers came to the defense of the recently reignited early aughts brand Abercrombie & Fitch which they said ‘basically reinvented itself for this niche,’ as well as recommending Anthropologie, Farm Rio, Sézane, Lisa Says Gah! and Baum und Pferdgarten.