Who are the Women’s Euros’ biggest earning players?


Who are the Euros’ biggest earning players? Norwegian superstar boasts a 10-year Nike deal while Lioness Lucy Bronze has a string of endorsements – but top female footballers still get paid 50 times LESS than male counterparts

  • First ball of UEFA Women’s Euros, held in England, is kicked on Wednesday night 
  • Stars of women’s football in Europe will show off their talents – but salaries for top female players remain much less than those of their male counterparts 
  • Arsenal’s Vivianne Miedema, from The Netherlands, is thought to be the highest paid female footballer currently playing in England’s Women’s Super league
  • Norway’s Ada Hegerberg earns £343,000 playing for Olympique Lyonnais, with French star Kadidiatou Diani making £308,000 playing for Paris Saint-Germain
  • Lucy Bronze is likely to be the best paid Lioness – having struck a new deal with Barcelona – with endorsements and an England salary topping up her earnings

Millions of football fans are preparing to tune into the Women’s Euros tonight, with England’s Lionesses kicking off against Austria at Old Trafford at 8pm.

Stadiums are expected to be full of fans, with a global audience watching the matches – broadcast on the BBC – from home as women’s football enjoys a level of interest traditionally reserved for the men’s game.  

However, when it comes to pay packets, there’s still a huge chasm between what the tournament’s players take home and the lavish salaries enjoyed by their male counterparts. 

A report by The Telegraph in March found that even the most well-paid players in the English Women’s Super League (WSL) still earn 50 times less on average than male professional footballers. 

The average WSL salary is just £30,000 a year, with the game’s biggest stars paid up to £250,000 a year. Turning out for England? Lionesses are thought to make around £2,000 per appearance. 

However, the financial landscape is changing, with major brands looking to collaborate with positive female role models, many of whom have millions of followers on social media. 

With some of the biggest names in Women’s football topping up their salaries with lucrative advertising deals, FEMAIL rounds up the players enjoying the financial fruits of their football skills on and off the pitch.

LUCY BRONZE, ENGLAND

Earnings: Around £200,000 a year from club football plus lucrative endorsements with Soccer Supplement, Pepsi and EE, Team Visa and Klarna

30-year-old defender Lucy Bronze, one of the best players England has produced, has enjoyed a string of partnerships with non sporting brands keen to collaborate, swelling her club football earnings

30-year-old defender Lucy Bronze, one of the best players England has produced, has enjoyed a string of partnerships with non sporting brands keen to collaborate, swelling her club football earnings

Bronze, who's just signed for Barcelona, regularly updates her 309,000 followers with collaborations with brands including Klarna, Visa and Pepsi

The star, pictured with a pet, will see her profile soar if England prosper at the Euros

Bronze, who’s just signed for Barcelona, regularly updates her 309,000 followers with collaborations with brands including Klarna, Visa and Pepsi. The star, pictured with a pet, will see her profile soar if England prosper at the Euros

Defender Lucy Bronze is widely regarded as one of the best players that grass roots football in the UK has ever produced – and was named FIFA Best Women’s Player of the Year 2020. 

After playing in Lyon for £140,000 a year, the England star, who was raised in Berwick-upon-Tweed, moved to Manchester City before announcing she’ll play for Barcelona next season, moving for an undisclosed sum. 

Arguably part of the first generation to reap financial rewards from the kind of endorsements that male athletes have long benefited from, the 30-year-old has a string of partnerships swelling her club football salary. 

Bronze’s 309,000-strong Instagram fans are privy to collaborations with major non sporting brands including Pepsi, EE, Team Visa and Klarna. The star is also an ambassador for Soccer Supplement, a performance nutrition company. 

Bronze will see her profile – and earning potential – rise further if England prosper at the Euros. 

ADA HEGERBERG, NORWAY

Earnings: £343,000 a year plus ten-year deal with Nike worth ‘over a million’  

Norwegian forward Ada Hegerberg plays for Olympique Lyonnais Féminin, one of Europe's highest paying clubs - and alongside her salary of £343,000, she also earns from big name endorsements, including Nike, as well as appearance fees for Norway

Norwegian forward Ada Hegerberg plays for Olympique Lyonnais Féminin, one of Europe’s highest paying clubs – and alongside her salary of £343,000, she also earns from big name endorsements, including Nike, as well as appearance fees for Norway

The striking blonde Norwegian forward remains one of the biggest names in the game, and plays for one of the best-paying clubs, Olympique Lyonnais Féminin.

The 32-year-old was the first athlete to be awarded the prestigious Ballon d’Or Feminin in 2018 and remains vital to the Norwegian squad, who are hopeful of a late-stage place in the competition. 

Alongside her salary of £343,000, her pedigree on the pitch means she’s in high demand for collaborations, with a paid partnership with Nike posted on her Instagram stories on the first day of the tournament. 

Silverware: The 32-year-old was the first athlete to be awarded the prestigious Ballon d’Or Feminin in 2018

Silverware: The 32-year-old was the first athlete to be awarded the prestigious Ballon d’Or Feminin in 2018

The star is married to a fellow Norwegian pro, Thomas Pauc Rogne, 32, who currently plays for Greek club Apollon Smyrnis. The couple married in 2019

The star is married to a fellow Norwegian pro, Thomas Pauck Rogne, 32, who currently plays for Greek club Apollon Smyrnis

 In 2020, the soccer star was thought to have secured a ten-year deal with the US sportswear brand that was worth in excess of £1million – giving her an additional six-figures annually. She has previously been an ambassador for Puma. 

Aware of her global appeal, her Instagram posts are written in English rather than her native Norwegian.  

The star is married to a fellow Norwegian pro, Thomas Pauck Rogne, 32, who currently plays for Greek club Apollon Smyrnis. The couple married in 2019.  

VIVIANNE MIEDEMA, NETHERLANDS 

Earnings: £250,000 year plus endorsements with Adidas   

Dutch striker Vivianne Miedema, 25, is thought to be the highest paid player in the English Women's Super League, taking home £250,000 a year

Dutch striker Vivianne Miedema, 25, is thought to be the highest paid player in the English Women’s Super League, taking home £250,000 a year

Miedema, who's dating Arsenal teammate Lisa Evans (pictured), became the first player to reach 100 goal contributions in the WSL - and has a long-term deal to promote Adidas

Miedema, who’s dating Arsenal teammate Lisa Evans (pictured), became the first player to reach 100 goal contributions in the WSL – and has a long-term deal to promote Adidas

Thought to be the highest earning playing in the Women’s Super League, Miedema, who signed a new £250,000 contract for Arsenal earlier this year, is widely considered to be one of the best players at the tournament.  

The Dutch attacking player has a long-term partnership with Adidas and boasts 369,000 followers on Instagram. 

In March, the 25-year-old, who’s dating Arsenal teammate Lisa Evans, became the first player to reach 100 goal contributions in the WSL and the striker already knows what it feels like to lift the Euros trophy, The Netherlands won the tournament in 2017. 

KADIDIATOU DIANI, FRANCE

Earnings: £308,000 a year plus endorsements with Nike and Adidas

Diani, 27, who plays for Paris Saint Germain has 153,000 followers on Instagram and has carved out successful deals with both Adidas and Nike, including her own footwear line

Diani, 27, who plays for Paris Saint Germain has 153,000 followers on Instagram and has carved out successful deals with both Adidas and Nike, including her own footwear line

With a salary of over £300,000, the French forward is amongst Europe's highest paid women players (Pictured arriving for a Euros training camp in June)

With a salary of over £300,000, the French forward is amongst Europe’s highest paid women players (Pictured arriving for a Euros training camp in June) 

The French forward, who plays in the country’s capital for Paris Saint-Germain, has over 153,000 followers on Instagram, helping her carve out successful deals with both Adidas and Nike, including her own footwear line for the latter. 

One of Europe’s highest paid players, with an annual salary of over £300,000, Diani, 27, secured a three-year extension to her contract with PSG in 2020, turning down an offer from Olympique Lyonnais.

LIEKE MARTENS, THE NETHERLANDS 

Earnings: £214,000 a year plus endorsements with Nike and jewellery brand Zinzi

Dutch footballing superstar Lieke Martens saw her profile - and her pay packet - rise after being named player of the tournament for the 2017 Euros

Dutch footballing superstar Lieke Martens saw her profile – and her pay packet – rise after being named player of the tournament for the 2017 Euros

As well as being an ambassador for Nike, she's also the face of ethical Dutch jewellery brand Zinzi

As well as being an ambassador for Nike, she’s also the face of ethical Dutch jewellery brand Zinzi 

Martens pictured with fiance Benjamin van Leer, who plays for Sparta Rotterdam; the couple announced their engagement in November 2021

Martens pictured with fiance Benjamin van Leer, who plays for Sparta Rotterdam; the couple announced their engagement in November 2021

Player of the tournament in 2017, when her native Holland won the Euros, Martens watched her bankability soar afterwards, with major sports brands signing her up and her Instagram followers shooting up – she currently has 1.3million.  

Now 29, the midfielder is still expected to be crucial in the coming weeks as her squad look to defend their title, and she remains an ambassador for Nike sportwear and has previously had a memorabilia deal with Icons.com.

Elsewhere, Martens, who also plays at Paris Saint-Germain and before that turned out for Barcelona, is the face of Zinzi, an ethical Dutch jewellery brand. 

With endorsements and her wages from the national squad plus a PSG annual salary, Martens remains one of Europe’s best paid players.

WENDIE RENARD, FRANCE 

Earnings: £298,000 a year plus an endorsement deal with Adidas  

Deals with Mastercard and Adidas - including modelling a Stella McCartney range have seen Wendie Renard's club salary topped up

Deals with Mastercard and Adidas – including modelling a Stella McCartney range have seen Wendie Renard’s club salary topped up

The 6ft 1 defender is currently an Adidas ambassador, and earns £298,000 as a player at Olympique Lyonnais

The 6ft 1 defender is currently an Adidas ambassador, and earns £298,000 as a player at Olympique Lyonnais 

Regularly in the top ten for the best paid female football players in the world, Wendie Renard, who plays in Lyon and is a statuesque 6ft 1, has just a World Cup to win to cap an illustrious career.  

With 217,000 Instagram followers, Renard hasn’t got the biggest social media profile, but she has enjoyed big money endorsements with Mastercard and Adidas, including modelling Stella McCartney’s edit for the sportswear brand.  

Source

Related posts