Woolworths is set to launch The Lion King themed collectables just hours after Coles announced the return of its wildly popular Little Shop.
The Australian supermarket chain confirmed shoppers can get their hands on a Disney character from Wednesday, July 17 for every $30 spent in store or online.
The limited edition Lion King collection will feature 24 ‘Ooshies’, including Simba, Nala, Mufasa and a translucent blue ‘Spirit Mufasa’.
Managing director of The Walt Disney Company Australia Kylie Watson-Wheeler said: ‘We are beyond excited to welcome the all-new The Lion King to the big screen, with iconic characters that audiences have long treasured.
‘Our partnership with Woolworths will delight fans as they get to collect these long-treasured characters and introduce the beloved story to a new generation.’
Woolworths programs manager Sarah De La Mare said they wanted to offer their customers ‘something special’ to celebrate the launch of the blockbuster film.
‘We know that many Aussies love Ooshies, and this unique Lion King collection is something that Lion King fans will want to keep and treasure for a long time,’ she said.
‘Ooshies are also a popular gift and we believe that this collectable program will provide customers with fantastic added value and excitement when they choose to shop with us.
‘We’ve sought to create a fun and exciting shopping experience for Australian families, while also being mindful of our environmental responsibilities.’
Customers can purchase a Lion King Collector’s Album to house the Ooshies for $4.