Customers are going wild over a stylish yet affordable accessory that’s been described as a ‘dupe’ of high-end versions.
The $20 Maya Canvas Tote Bag from Kmart Australia bears an uncanny resemblance to both the Marcs Barbados Tote Bag priced at $109 from Myer and $1400 Chloe Medium Woody Tote Bag.
Eagle-eyed shopper Jemma, who goes by @jemmaexplores on TikTok, stumbled across the buy and dubbed it as the ‘perfect bag for summer’.
While it only launched last week, it’s already sold out online in ‘natural’ but a black version is available.
In a now-viral TikTok video Jemma endorsed the product and said it’s big enough to fit ‘everything’ she needs for the day, including both a laptop and water bottle.
‘PSA to all my Kmart girly lovers. This is the latest drop from Kmart, it’s a canvas tote bag, literally in there just this week,’ she said.
‘This thing is huge and will carry so much stuff. It’s perfect for summer [and] has this front phone pocket.’
It also features short carry handles, an adjustable cross-body strap and detachable purse but no top zip.
The 30-second clip quickly exceeded more than 250,000 views and others flooded the comments.
‘Kmart is just getting better and better every year,’ one wrote, another said: ‘I brought it to use as a nappy bag.’
‘I was going to buy the black one yesterday but it did not stay up at all,’ a third pointed out.
Jemma agreed and said: ‘It doesn’t have any structure to it unless it’s full. But I still love it for the price.’
And Jemma wasn’t the only one who boasted about the product – Trish also managed to secure the bag and was instantly obsessed.
‘I’ve been meaning to get one of these tote bags for ages but they can get really pricey. And of course I find it at Kmart,’ she said in a TikTok video.
‘It’s not exactly the same because I’m pretty sure that Marcs one is a little bit more structured.’
Trish then showed it off and bought a bag divider from Amazon to organise her belongings.
‘$20, can’t get any better than that!’ she added.